Photography is an art form. If you would like to be taken seriously as a creative professional then it is essential to have the best logo design. After all, if you do not have the best edge & organizational capability to manage the design of the professional-looking logo, how can customers expect you to put together the portfolio of shots for them?
Photography is inexpensive & you need the bold image to signify you if you want to stand out in the packed marketplace. You require a photographer logo that is simple & stylish. It will really make a strong statement about you & your work. Photographers need to place more importance on getting the faultless design than entrepreneurs in other businesses do. In this article, we look at some of the common elements of photography logos. We also provide advice to aid you to decide precisely what type of logo you want to have as a visual representation for your brand.
Photographer Style & Niche: How good they are?
There are numerous niches in the photography business. A more abstract-looking logo can permit you to be a supplier & to jump from fashion photography to family portraits & any area of business that takes your fancy. Though, if you have your heart set on one niche, like wedding photography for example you might then consider including this theme in your logo design. Let your designer know what type of photographer you are & what type of work you do & they will have a much better understanding of your requirements. Do you want to come across as being refined, modern, or old-fashioned & reliable? Do you want to be seen as being conservative or edgy?
You might even want to send your designer some of your preferred shots before they start on your initial concepts. A good designer might even be able to pick up on shapes & other elements in some of your favorite shots & include them in your photography logo somehow.
Always, remember that photography is often about the individual talent of the photographer rather than the team effort. Why not have a little bit of your persona or style in your business logo design. Look for that ‘special something’ which makes you & your work unique & try to have that combined into the logo design.
Common Photography Logo Images
There are several branding experts who claim that you have to make it palpable as to what commercial you are in when it comes to the business name & logo. In this regard, it makes sense to comprise some common imagery into the logo design for the photography business. The incorporation of a camera, the basic tool of the trade at first seems to be a little tacky & overcooked. Though, after spending some time looking at photography logos we noticed that logo designers are typically able to incorporate the shape of a camera into logos in ways that look refreshing & not at all like clichés. The basic shape of the camera with its rectangular body & rounded lens can be used by the designers in numerous ways, and it is at least worthy of deliberation as the focal point of the logo. Other images we noticed were coming up often: rolls of film, shutters, & antique photography equipment and symbols for the camera flash & a picture frame.
Some photographers include the subjects as part of their logo design. The typical subject for the photographer in a certain niche can be a bride, landscape, portraits, fashion, pets, or food. Many photographers have text logos that simply feature their names & initials but the results are frequently less than impressive. Try to include at least some types of images or symbols. Even abstract images which might seem completely irrelevant at first can end up working out well.
Suitable Colors
We noticed that numerous photography logos are done in conservative-looking color contrasts which frequently combine white with black & other dark colors. Others go for some similar combinations but add a splash & spectrum of bright colors. What we found stimulating was that some of the more traditional logos made us think of black & white photography while the more colorful ones supported images of the color photography to mind.
Choose Experienced Companies
If you are involved in brochure printing for photographers, you have to choose the companies that have experience in handling this type of brochure or logo printing for the finest quality services. The variety of services should include determination of layout, finding the proper design template, and professional printing. Some special photos are formed by using digital techniques & are applied on brochures to make them more attractive. A combination between traditional equipment & digital techniques is necessary to create impressive & distinctive effects.
Additional Rules to Consider
To be pleased with the consequences of logo printing for photographers, the artist’s vision & ideas should be integrated into the logo. If the logo is made by using strong colors & digital photographs, a sleek finish is suggested for better results & to avoid smudges. Only superior images & colors should be included. Avoid writing too much information if you have to reduce the number of visible photos. Add an only pertinent tagline for the customers to have a better understanding of your business subject. Make sure to include events where customers can understand your evolution as a photographer.
Once you have chosen a logo for your company it can be problematic to change it at a later date. If a change becomes necessary then you risk losing the goodwill which you have built up in your logo. You will also be facing costs associated with re-branding such as design & printing expenses. Consequently, you must ensure that you guide your designer to create the ideal logo for your photography business the first time around.
High-quality logo designing for photographers is necessary for an effective promotion campaign. Don’t forget that promotion materials represent the identity of your company, so it is vital to not compromise their quality. For professional results, find professional logo designing services at Designhill.